Sustainability Page
The Challenge
Rothy’s is a leader in sustainable fashion. They needed to make sure there was one spot for their consumers to understand their sustainability story. I led the redesign of the sustainability page.
Goal
The overall goal for this page was to inform and educate the user. The business wanted to redesign the sustainability page in a way that gave them the opportunity to tell a story of the process of how their product comes to life and everything that intertwines with that process. The page needed to be flexible.
Role
UI/UX Designer
Tools
Sketch
Invision
Target Screen
Mobile
Desktop
Approach
Research
Wireframe
Prototype
Prior Sustainability Page Design
The design previously had a toggle menu for users to flip through specific parts of the Rothy’s sustainable story. But the business wanted to showcase that these elements all intertwine together and should be on one page.
The brand was also going through a rebrand and the styling of the page was out of date with fonts, colors, and photography.
Final Design
I collaborated with brand marketing to update the structure of the page. The design was created for visual storytelling while also being informative.
Hot Spot Feature
To make the page interactive, I added hot spots for users to see what Rothy’s shoes are really made of.
Carousel Feature
There was a lot of information that the team wanted to incorporate onto the page. I added multiple carousels within the page to help support the multitude of storytelling that the brand marketing wanted to message.
Takeaways
We found that the page works successfully to tell Rothy’s sustainable story and has been used in marketing materials to help educate and inform customers.