Ashley Ng Ouye is a product designer with a background in brand design and motion graphics. She’s currently based in the Bay Area designing at Turo.
How creating payment plans enabled users to take control of their payments
Introducing a user-friendly payment plan feature to provide flexibility to users and help the company recapture millions in lost revenue.
+$1.9M
Debt recovery increase
How redesigning onboarding contributed to booking conversion
Creating a seamless experience to efficiently collect the essential information required to drive a vehicle with Turo.
+5%
Conversion increase
-3.3%
Reduction in cancellations
How optimizing an upsell experience via iterative AB testing improved clarity and reduced confusion
Increasing discoverability through targeted A/B testing, leading to an increase in conversion rates.
2x
+$3M
Conversion increase
Revenue increase
How reimagining the trip experience influenced the roadmap and inspired a new team
Developing the vision of a seamless trip experience and empowering multi-car hosts, resulting in the formation of a new Trip Experience team.
How usability testing and IA transformed the navigation and helped users find what they need faster and more intuitively
Redesigning the online navigation to keep up with its continued expansion, boosting engagement and conversion through enhanced information architecture.
+5.65%
+34.9%
Engagement increase
Conversion increase