Design Experience

TURO
San Francisco, California

Senior Product Designer
March 2024–Present

Product Designer III
July 2022–March 2024
• Own the user experience for projects end-to-end through contributing to product strategy, running design workshops, usability tests, partnering with UX research, and crafting north star vision that delivers new value and drives the company forward
• Create, and iterate on IA, flows, prototypes, and high-fidelity visuals across Web, iOS, Android
• Collaborate with product design, research, engineering teams and stakeholders to develop tools that empower hosts, guests, and support agents
• Guide teammates towards solutions that intuitively meet user needs and achieve successful business outcomes, informed by user research and data analytics.
• Collaborate with design systems team and contribute to shared design libraries

Product Designer II
June 2021–July 2022
• Work closely with cross-functional peers to deliver user experiences across web, iOS, and Android
• Collaborate with product management, engineering, research, and marketing to effectively communicate the value of Turo to all users, while also creating a cohesive brand experience
• Lead workshops to gather additional insight, collaborate, ideate, and generate and synthesize divergent ideas
• Present to key stakeholders at different stages the design process
• Continually analyze, and iterate — leveraging quantitative and qualitative data — to create clear and highly effective designs
• Deliver the full range of design, from strategy to pixel-level detail
• Design prototypes and conduct qualitative research to validate usability
• Develop vision work to inspire the design and cross-functional teams

ROTHY’S
San Francisco, California

Product Designer
June 2020-June 2021
• Collaborate with product management, marketing, and development teams to create
site interactions, user flows, and designs to improve our website KPIs and overall
customer experience 
• Execute end-to-end design strategies with a mobile-first mindset to drive improvement of the site experience
• Conduct user research and testing, analyze the data based on results, and present to
key stakeholders
• Use data analytics, user testing, and research to create informed design decisions and focus on constant improvement
• Stay up to date with accessibility requirements and implement throughout the product
design process
• Proactively develop hypotheses and questions to undertake how to improve conversion throughout the site experience
• Design UI elements and tools like menus, tabs, and widgets

Senior Graphic Designer
December 2018-June 2020
• Design mockups and prototypes to clearly illustrate how sites look and function
• Illustrate design ideas using wireframes and prototypes
• Prepare and present designs to internal teams and key stakeholders
• Lead data-informed designs for paid advertisements across multiple social media platforms and iterate based on ad performance
• Manage and review junior graphic designer’s work to ensure high quality
• Develop graphics for campaign launches and execute in all brand marketing placements
such as email, ads, OOH, in-store, social media, PR, and print collateral

OLD NAVY
San Francisco, California

Graphic Designer
March 2016–December 2018
• Concept seasonal campaigns through visual storytelling and develop overall look and feel of the season
• Design environmental graphics and propping to amplify the retail experience for flagship stores, press release showrooms, pop-up shops, conferences, and grand openings
• Collaborate with print producers and outside vendors to prototype and test materials, color, and quality for in-store installations
• Design marketing materials for in-store and online promotions such as digital banners, posters, direct mailers, in-store signage, and lookbooks
• Storyboard and animate motion graphics for in-store graphics, social media, and digital marketing
• Concept, prepare, and assist with art direction for seasonal photoshoots
• Design out-of-home advertisements for seasonal marketing and grand opening events

Associate Graphic Designer
October 2014–March 2016
• Create and design graphic elements for the seasonal toolkit
• Design window and in-store marketing materials
• Assist with campaign concepts by creating compositions and pulling swipe to support the photo direction

ELEVEN, INC.
San Francisco, California

Junior Designer
June 2014–October 2014
• Concept and design comprehensive layouts for campaign pitches
• Create presentations for client deliverables
• Design layouts for print advertisements and digital media for clients such as Virgin America and Aria Resort & Casino
• Develop branding and packaging solutions for client events

OFFICE JASON SCHULTE DESIGN, INC.
San Francisco, California

Design Intern
February 2014–June 2014  
• Create client presentations
• Illustrate WeeSociety worksheets
• Edit motion graphics for clientele
• Assist in the development of concepts for brand storytelling
• Update WeeSociety weekly blog 

Please contact me for a downloadable version.

Education

GENERAL ASSEMBLY
UX Design Program
2018

ACADEMY OF ART UNIVERSITY
MFA, School of Graphic Design
2014

UNIVERSITY OF CALIFORNIA SANTA CRUZ
BA, Business Management Economics
Minor in East Asian Studies
2009

MEIJI GAKUIN UNIVERSITY
Yokohama, Japan
Study Abroad Program
2008

Skills

Sketch
Invision
Figma
User Zoom Go
UserTesting
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe After Effects
Animated Gifs
Spark AR
Keynote
Prismic
Shopify
Microsoft Excel
Microsoft Word
Mac System
Windows system

Awards & Recognition

Illumi Award
Packaging of the World
CMYK Top 100 New Creatives
Creative Quarterly Top 100 Designers  
Favourite Design
Creative Quarterly