Web & Digital Marketing

The Challenge

During Rothy’s release of its first sandal collection, I led design for marketing across digital and print platforms. The campaign graphics and layout was inspired by the photography. Emulating earthy tones and repurposing the textures of the desert within the designs.

Client

Rothy’s

Role

Visual Designer & Motion Designer

 
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Paid Advertising

The simplicity of the split screen design and quick motion was a winning advertisement where we saw it outperform other creative.

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Social Media Design

Using social platforms, Rothy’s is able to connect and engage with customers to share exclusive behind the scenes details of how the product and imagery comes to life while maintaining their sustainabile values.

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I designed a gatefold mailer and several emails.