Old Navy Holiday Store Experience

Objective
Create an in-store experience that will get shoppers in the mood to buy gifts for their loved ones.

Approach
This holiday season, Old Navy wanted to let shoppers know that anything and everything is gift-able in their stores. Thus, Old Navy store themselves are giant giftboxes with plentiful things to choose from.

Client
Old Navy

Art Direction
Emperatriz Herrera

Design
Ashley Ng

Copy
Alexis Wilkinson