Old Navy Lunar New Year

To ring in the New Lunar Year, Old Navy wanted a custom designed packet of red envelopes to pass out in their stores in China. I was given the task to design this traditional red envelope with a hint of Old Navy playfulness. The outer envelope is made of velum and sealed with a gold sticker. Each packet comes with six red envelopes and are stamped with gold foil.

Client

Old Navy

Art Direction

Jonathan Hess