OLD NAVY SUMMER STORE EXPERIENCE

Summer is one of the most popular times for Old Navy to find your summer gear. While I was on the in-store experience team, I had the opportunity to develop the summer propping to enhance the store environment and shopping experience. This summer theme was ‘Anything Goes’ and that includes throwing out the need for perfectly curated sunsets, glamorous beach locales, and zillion-dollar getaways. This is the way Old Navy does summer! Instead of your predictable beach location, we wanted to put that Old Navy wink into the propping to make them bright, colorful and fun.