ROTHY’S WOOL COLLECTION

I developed an overarching campaign and executed the design in all marketing platforms for Rothy’s newest collection. They introduced a brand new material to their line of products, Merino Wool. The vision for this campaign was a blend of elegance and minimalism to match the delicate aesthetic of the material. The soft texture of merino wool was visually executed through soft tones, curated compositions, and handwritten elements.