ROTHY’S SANDAL COLLECTION
During Rothy’s release of its first sandal collection, I led design for marketing across digital and print platforms. The campaign graphics and layout was inspired by the photography. Emulating earthy tones and repurposing the textures of the desert within the designs.
Paid Advertising
The simplicity of the split screen design and quick motion was a winning advertisement where we saw it outperform other creative.
Social Media Design
Using social platforms, Rothy’s is able to connect and engage with customers to share exclusive behind-the-scenes details of how the product and imagery come to life while maintaining their sustainable values.
