Ashley Ng Ouye is a product designer with a background in brand design and motion graphics. She’s currently based in the Bay Area designing at Turo.

A smartphone screen displays a booking confirmation for a Tesla Model X 2022, rented from September 7 to September 14, 2024, at San Francisco International Airport. It shows a list of next steps needed by September 6, 2024, including payment added, phone confirmation required, and driver's license required. 
UI/UX Design  |  User Research |  Prototyping

Optimizing Turo’s Booking Experience

Improving user experience, all while efficiently collecting the essential information required to drive a vehicle with Turo.

Smartphone screen displaying an insurance protection plan selection with options. The current plan is declined, with minimum and standard plans available for additional daily fees. A warning indicates potential total damage costs. Below, potential repair costs for windshield, paint, and bumper are listed alongside a car illustration depicting these areas. 
UI/UX Design  |  User Research |  Prototyping  |  AB Testing

Upselling Turo Protection Plan

Increasing discoverability and educating guests on the importance of traveling with protection.

 
UI/UX Design  |  User Research |  Prototyping  |. Vision Work

Reimagining Turo’s Trip Experience

Building a new base to make the app an easy-to-use guide for guests and to simplify the processes for hosts with multiple cars.

rothys-nav-iPhone 12 Mockup-main copy.jpg 
UI/UX Design  |  User Research |  Prototyping

Rothy’s Navigation Redesign

Redesigning the online navigation to keep up with its continued expansion.

A MacBook Air and an iPhone display a payment plan interface. The screen shows invoice 5678 with a total of $1,200.00, of which $450.00 has been paid and $750.00 remains. Payment dates and amounts are listed, each $150.00, scheduled from December 2024 to July 2024.

COMING SOON

 New feature  | Service Blueprint  |  UI/UX Design  |  User Research

Introducing Invoice Payment Plans to Turo

A new feature for flexible payment plans that fit guest’s budget.