Ashley Ng Ouye is a product designer with a background in brand design and motion graphics. She’s currently based in the Bay Area designing at Turo.

A smartphone screen displays a booking confirmation for a Tesla Model X 2022, rented from September 7 to September 14, 2024, at San Francisco International Airport. It shows a list of next steps needed by September 6, 2024, including payment added, phone confirmation required, and driver's license required. 
UI/UX Design  |  User Research |  Prototyping  |  AB Testing

Optimizing Turo’s Booking Experience

Improving user experience, all while efficiently collecting the essential information required to drive a vehicle with Turo.

A MacBook Air and an iPhone display a payment plan interface. The screen shows invoice 5678 with a total of $1,200.00, of which $450.00 has been paid and $750.00 remains. Payment dates and amounts are listed, each $150.00, scheduled from December 2024 to July 2024. 
Service Blueprint  |  UI/UX Design  |  User Research  |  AB Testing

Turo’s Invoice Payment Plans

Offering flexible installment plans that are designed to conveniently suit your budget.

Smartphone screen displaying an insurance protection plan selection with options. The current plan is declined, with minimum and standard plans available for additional daily fees. A warning indicates potential total damage costs. Below, potential repair costs for windshield, paint, and bumper are listed alongside a car illustration depicting these areas. 
UI/UX Design  |  User Research |  Prototyping  |  AB Testing

Upselling Turo Protection Plan

Increasing discoverability and educating guests on the importance of traveling with protection.

Two smartphones displaying a car rental app interface. The left screen shows a reservation for a green Corvette Stingray 2020 with pickup details, while the right screen lists upcoming trips, including the Corvette reservation and a Ferrari reservation. Both screens highlight features for modifying trips and contacting the host. 
UI/UX Design  |  User Research |  Prototyping  |  Vision Work

Reimagining Turo’s Trip Experience

Creating a new foundation to transform the app into a delightfully intuitive guide for a guest’s trip and streamline the workflows of multi-car hosts.

Four smartphones displaying a mobile app interface related to resolving physical damage claims. The screens show options for reimbursement, guidelines on reporting damage, and instructions for providing photos and documents. Emphasizes direct resolution with guests and filing claims with a service provider. Buttons labeled 'Continue' and 'Get started' are visible. 
UI/UX Design  |  Prototyping

Turo Damage Reporting

Providing a seamless in-app experience that allow guests and hosts to report an accident quickly and efficiently.

rothys-nav-iPhone 12 Mockup-main copy.jpg 
UI/UX Design  |  User Research |  Prototyping

Rothy’s Navigation Redesign

Redesigning the online navigation to keep up with its continued expansion.