Ashley Ng Ouye is a product designer with a background in brand design and motion graphics. She’s currently based in the Bay Area designing at Turo.


UI/UX Design  |  User Research |  Prototyping  |  AB Testing

Optimizing Turo’s Booking Experience

Improving user experience, all while efficiently collecting the essential information required to drive a vehicle with Turo.


Service Blueprint  |  UI/UX Design  |  User Research  |  AB Testing 

Turo’s Invoice Payment Plans

Offering flexible installment plans that are designed to conveniently suit your budget.


UI/UX Design  |  User Research |  Prototyping  |  AB Testing

Upselling Turo Protection Plan

Increasing discoverability and educating guests on the importance of traveling with protection.


UI/UX Design  |  User Research |  Prototyping  |  Vision Work

Reimagining Turo’s Trip Experience

Creating a new foundation to transform the app into a delightfully intuitive guide for a guest’s trip and streamline the workflows of multi-car hosts.


UI/UX Design  |  Prototyping

Turo Damage Reporting

Providing a seamless in-app experience that allow guests and hosts to report an accident quickly and efficiently.


UI/UX Design  |  User Research |  Prototyping 

Rothy’s Navigation Redesign

Redesigning the online navigation to keep up with its continued expansion.